Content is king, and for Guttman Energy, this proved especially true. By writing blogs, email blasts, print ads, social media content, trade show material and even scripting videos, I helped to generate awareness for this trucking logistics company and create a cohesive message for employees and customers to rally around and recognize. The biggest feat I accomplished, however, was the total website overhaul, rewritten to incorporate campaign and brand messaging and optimized for SEO and customer experience.